2 sugars and 1 milk

speculative campaign for Yorkshire tea

In relationships, we often show our love in small ways - carrying the groceries, cleaning the sink drain, and my personal favourite, preparing a cup of tea. If we’re lucky, these small acts of love become daily habits and build up over a lifetime.

2 Sugars and 1 Milk is a speculative campaign with a simple philosophy: preparing tea is an act of love. Yorkshire Tea’s previous marketing has focused on the tea’s history and quality taste - lacking a fundamental quality of their product: experience. Preparing tea for a loved one is akin to a scientific formula. The details are important: what shape mug, brewing time, how much milk, any sugar?

Who better to learn from than those with a lifetime of experience! I spoke with a handful of elders about how they make tea for their partner, some of which were married for over 50 years, others divorced, and some who had passed away. The campaign captures the pinnacle of romance: preparing the perfect cup of tea.